Using social media for product development and innovation: a case study with HERE in navigational apps
How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes
What’s up on WhatsApp: connecting with an audience of millenials
How Boombox used audience search to identify with luxury car buyers
Exploring the ingredients for a Guinness World Record-breaking Twitter campaign
How IRN-BRU made its first million
