Resources

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Apple Vision Pro: How hype, backlash and audience behavior impacts a product release

BNPL: redefining spending habits for audiences?

What’s Iconic today?

How audience perceptions shape the way we think and talk about sugar & health

The Global Narratives & Audiences of Foreign Aid

Beyond demographics: how to research your target audience

Audience intelligence + keyword intelligence = Audience-first SEO

How News Stories Unfold: the Activision Blizzard Lawsuit & Scandal