What’s up on WhatsApp: connecting with an audience of millenials

Picking the right tools can make or break a project. This white paper discusses how Pulsar’s qualitative research arm could prove that using existing technologies that are native to the consumers being researched resulted in a much higher engagement, meaning the team could deliver better insights to their clients.

Where next?

Communities

Booktok: how TikTok and Gen Z re-invented the book club

A new type of community born from the intersection of society's oldest and newest media types
Insights

Apple vs Facebook: Brand Personalities in 2021

Using Pulsar's Social Brand Personality Index, we map the evolving perceptions of the Big Tech giants