What’s up on WhatsApp: connecting with an audience of millenials

Picking the right tools can make or break a project. This white paper discusses how Pulsar’s qualitative research arm could prove that using existing technologies that are native to the consumers being researched resulted in a much higher engagement, meaning the team could deliver better insights to their clients.

Where next?

Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.