What’s up on WhatsApp: connecting with an audience of millenials

Picking the right tools can make or break a project. This white paper discusses how Pulsar’s qualitative research arm could prove that using existing technologies that are native to the consumers being researched resulted in a much higher engagement, meaning the team could deliver better insights to their clients.

Where next?

Behavior

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively