On-demand webinar: social data for product & experience design
Marc Geffen | VP of US Strategy & Research
Social listening tends to be viewed and used as a marketing tool.
Yet online, people talk an awful lot about their experiences as users and customers, often sharing nuanced, direct opinions about products, interactions and interfaces.
Marc Geffen, VP of US Strategy & Research at Pulsar, talked us through some of the benefits of using social data for design/UX/product, including:
Qualitative user insights at a quantitative scale
Fast data collection & analysis, with little lag time from user interaction to feedback
Near real-time insights that can feed into an agile process
Budget-friendly: no recruitment, no cost per complete, no active moderation.
Capture user/consumer language
Watch the webinar on-demand now by filling out the form provided below: