White paper

Visualising Two Memes: Gangnam Style and Harlem Shake

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The 'How Stuff Spreads' series looks at how digital content (videos, articles, websites, and images) travels the social web. Gangnam Style and Harlem Shake were viral phenomena, generating thousands of spin-off versions and billions of views. By using Pulsar TRAC, we are able to track any social media conversation containing a specific URL and analyse who is talking about it, gateways and hubs, topics of discussion, geography of the discussion and key channels.

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