Using Pulsar to connect social data and sales figures

How can you use social media data to truly understand if your campaign has been a success? In this case study, a major global retailer is discussed who had been proactively engaging with customers online with a campaign aiming to trigger surprise and delight with gifts via Twitter, Pinterest and Instagram. Then, using Pulsar TRAC, they were able to find out at granular level how successful their campaign was, and how their marketing efforts tied to their sales results.

Where next?

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases