Using Pulsar to connect social data and sales figures

How can you use social media data to truly understand if your campaign has been a success? In this case study, a major global retailer is discussed who had been proactively engaging with customers online with a campaign aiming to trigger surprise and delight with gifts via Twitter, Pinterest and Instagram. Then, using Pulsar TRAC, they were able to find out at granular level how successful their campaign was, and how their marketing efforts tied to their sales results.

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How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
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The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.