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Using Pulsar to connect social data and sales figures

How can you use social media data to truly understand if your campaign has been a success? In this case study, a major global retailer is discussed who had been proactively engaging with customers online with a campaign aiming to trigger surprise and delight with gifts via Twitter, Pinterest and Instagram. Then, using Pulsar TRAC, they were able to find out at granular level how successful their campaign was, and how their marketing efforts tied to their sales results.

Where next?

Behavior

The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine

How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca
News

Introducing Pulsar First: upload your first party data into Pulsar

Import your owned data into Pulsar (via API or .CSV) to unlock deeper customer insights