Using Pulsar to connect social data and sales figures

How can you use social media data to truly understand if your campaign has been a success? In this case study, a major global retailer is discussed who had been proactively engaging with customers online with a campaign aiming to trigger surprise and delight with gifts via Twitter, Pinterest and Instagram. Then, using Pulsar TRAC, they were able to find out at granular level how successful their campaign was, and how their marketing efforts tied to their sales results.

Where next?

Behavior

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively