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Understanding the Dynamics of Viral Videos for Twitter

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In this report, Francesco D’Orazio and Jess Owens worked with Twitter UK to explore four big viral phenomena. The stories they selected were driven by video, and chosen to represent various types of video content. The aim of the study was to answer three questions: How do videos go viral? How do people share them through social networks? And what are the dynamics of ‘virality’?

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