Social Check-up with Ogilvy Healthworld: How top pharma companies performed on social

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting-edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media. In this edition, we can see that, overall, pharma companies have started to refine the way they are using social media, posting less frequently but with a more targeted approach to ensure their content reaches the right user at the right time.

The expert social team at Ogilvy Healthworld is back with the latest dose of The Social Check-up, sharing what’s hot in the world of pharma social media.

Ogilvy Healthworld is an expert health communications community and part of WPP Health & Wellness. We build social strategies and programmes to change health behaviours; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.

Partnering once again with data specialists Pulsar, they’ve gathered more insights than ever on the pharma social landscape and the key players in the field.

In this edition we can see that, overall, pharma companies have started to refine the way they are using social media, posting less frequently but with a more targeted approach to ensure their content reaches the right user at the right time.

Also in this report, we analyse year-on-year changes between data collected in 2016 and 2017.

Summary of the report:

  • Data taken from an 11-month period (Jan – December 2016 and 2017)
  • From global corporate social channels
  • Across 20 leading pharma companies
  • Including Facebook, Twitter, Instagram and YouTube

The study includes reports on growth in 2017, the most engaging social platform and pharma company, shifts in user engagement and content test results from some key campaigns.

Download the full report to find the insights and actionable takeaways

Where next?

Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.