On 11 November 2013, Pocky (a Japanese brand of chocolate-coated biscuit sticks) set a new Guinness World Record for the largest number of tweets about a brand in 24 hours: an (at the time) unprecedented 3,710,044 tweets. Pulsar worked with Twitter Japan to analyze all 3.7mil tweets and map how the campaign unfolded, delivering actionable guidelines for improving social media comms and content strategy for Twitter. Download the case study to find out more.
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