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How to spot and measure social trends: a (non-psychoactive) guide to the rise of CBD

CBD (cannabidiol) is a rising trend in the US across several lifestyle areas, from...

Twitter Passion Networks – How interests shape audiences

What are Twitter passion networks? Targeting audiences by passions has proven to be a...

March Adsanity: how brands can leverage live events through social media

Adsanity: when March Madness meets advertising. Another year of March Madness is upon us, which...

How Standard Life Investments used social data to find the Lions’ dream team

During the 2017 Six Nations, which pre-empted the British Lions tour of New Zealand,...