Resources

Discover how audience intelligence could help you by searching through our whitepapers, case studies and webinars
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A framework to identify the purrfect influencer for marketing on Instagram: through the eyes of ‘cat-fluencers’

People’s loyalty to large influencer accounts on social media can wax and wane, but...
Food & Drink

How to spot and measure social trends: a (non-psychoactive) guide to the rise of CBD

CBD (cannabidiol) is a rising trend in the US across several lifestyle areas, from...
Food & Drink

On-demand webinar: discovery of a new ice cream flavor – research for product development

We recently ran a webinar to demonstrate how the journey of a new ice...
Food & Drink

Twitter Passion Networks – How interests shape audiences

What are Twitter passion networks? Targeting audiences by passions has proven to be a...
Food & Drink

On-demand webinar: what marketers can learn from billion dollar companies

In December we ran a webinar detailing techniques and methodologies where social data has...
Food & Drink

Creative Insights: How agencies are using social data to drive creative strategy, aka the jobs to be done

Today we understand audiences a lot better than we did ten years ago, but...
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On-demand webinar: bullet-proofing your new business pitch with data-driven insights

Putting together the right pitch to win new business can be like mixing up the ingredients...
Food & Drink

Search Laboratory measures Channel 4’s success vs BBC on The Great British Bake Off

In recent years, there hasn’t been a bigger TV show in the UK than...