Resources

Discover how audience intelligence could help you by searching through our whitepapers, case studies and webinars
Media & Entertainment

Creative Insights: How agencies are using data to drive creative strategy, aka the jobs to be done

Today we understand audiences a lot better than we did ten years ago, but...
Media & Entertainment

Twitter Passion Networks – How interests shape audiences

Targeting audiences by passions have proven to be a lot more effective than simply...
Media & Entertainment

How Discovery used Creative Insights to identify the key personas of their TLC audience

The Pulsar team worked with Discovery to design a custom search of Facebook data...
Media & Entertainment

How Stuff Spreads | How Video Goes Viral pt. 2: the role of audience networks

In the first part of this blog series (How Stuff Spreads | How Videos Go...
Media & Entertainment

Using social media for product development and innovation: a case study with HERE in navigational apps

HERE, a company specializing in location services, found that more men were using their...
Media & Entertainment

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

Gangnam Style and Harlem Shake were viral phenomena, generating billions of views. In this...
Media & Entertainment

What’s up on WhatsApp: connecting with an audience of millenials

Picking the right tools can make or break a project. This white paper discusses...
Media & Entertainment

How Boombox used audience search to identify with luxury car buyers

Can you still use social media research if you are after a very small,...