How to spot and measure social trends: a (non-psychoactive) guide to the rise of CBD
CBD (cannabidiol) is a rising trend in the US across several lifestyle areas, from...
Talking the same language: how Foco used social data to examine mental health
One challenge presented by studying social data is that the volumes can be so...
On-demand webinar: the rise of CBD as seen through social data
We recently ran a webinar featuring a (non-psychoactive) guide to social trends measurement. In...
Twitter Passion Networks – How interests shape audiences
What are Twitter passion networks? Targeting audiences by passions has proven to be a...
Social Check-up with Ogilvy Healthworld: How top pharma companies performed on social
The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in...
Social Check-up: the top 20 pharma companies on social media
It’s no longer the sole goal of social marketers to cultivate the brand with...
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