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How to spot and measure social trends: a (non-psychoactive) guide to the rise of CBD

CBD (cannabidiol) is a rising trend in the US across several lifestyle areas, from...

Talking the same language: how Foco used social data to examine mental health

One challenge presented by studying social data is that the volumes can be so...

On-demand webinar: the rise of CBD as seen through social data

We recently ran a webinar featuring a (non-psychoactive) guide to social trends measurement. In...

Twitter Passion Networks – How interests shape audiences

What are Twitter passion networks? Targeting audiences by passions has proven to be a...

Social Check-up with Ogilvy Healthworld: How top pharma companies performed on social

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in...

Social Check-up: the top 20 pharma companies on social media

It’s no longer the sole goal of social marketers to cultivate the brand with...