Identifying the main influencers in the Home and Garden category

How can brands make sure they are reaching the right people and raise awareness for their products or services? A global retailer and its digital agency wanted to know just this, and came to Pulsar to gain an in-depth understanding of who was influential in the Home and Garden category. This case study shows the approach used with Pulsar TRAC to identify where the retailer should look to get their content published, and improve their social strategies.

Where next?


Shruggie: how the non-emoji emoji continues to thrive

In June 2016, 72 new emojis were released, extending our languages with objects, actions...

Mercury retrograde: from astrological event to millennial meme

Mercury is going into retrograde on July 26 – and you know what that...