Identifying the Main Home and Garden Influencers

A global retailer, in partnership with its digital agency, reached out to Pulsar to gain an in-depth understanding of who was influential in the Home and Garden category. This case study shows the approach we used through our social listening tool Pulsar TRAC to identify where the retailer should be looking to get their content published, how to improve their social strategy, and how to find the right home and garden influencers by getting an understanding of their audience.

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