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How social media predicts diseases

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Can social media be used to predict diseases? Although it might sound like a stretch at first, the Food Standards Agency has proven this can be done successfully. Using Pulsar in conjunction with other sources such as lab reports to build a complete picture of the spread of the Norovirus, the FSA aims to communicate high risk of outbreaks to the general public. This case study dives into the approach the FSA took, how Twitter was the missing piece to the puzzle, and how they've come to their current high success rate.

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