Digital agency Blonde helped Scottish soft-drinks brand Irn-Bru achieve great social acclaim with a very targeted approach for a new ad campaign. Launching the campaign through just one Irn-Bru fan with (at the time) only 153 Twitter followers a while before their related TV ad went live, the campaign quickly took hold and was seen on YouTube over 1 million times in the span of two months. Download the case study to see how Blonde, Irn-Bru, ad agency Leith and Pulsar could work together to ensure the campaign was a success.
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