How IRN-BRU made its first million

Irn-Bru commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast – gaining nearly 700,000 views alone.

Where next?

Communities

Booktok: how TikTok and Gen Z re-invented the book club

A new type of community born from the intersection of society's oldest and newest media types
Insights

Apple vs Facebook: Brand Personalities in 2021

Using Pulsar's Social Brand Personality Index, we map the evolving perceptions of the Big Tech giants