How IRN-BRU made its first million

Irn-Bru commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast – gaining nearly 700,000 views alone.

Where next?

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Behavior

Thrifting and the environment: an Instagram hashtag #lovestory

Interest in sustainability and thrifting is growing in lockstep: but are they related?
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Insights

Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up