How IRN-BRU made its first million

Irn-Bru commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast – gaining nearly 700,000 views alone.

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Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.