How Boombox used audience search to identify with luxury car buyers

Can you still use social media research if you are after a very small, specific audience – for example those interested in high-end luxury goods? The answer is yes, and this case study shows you exactly how. It tells the story of digital agency Boombox and how they used Pulsar to identify potential luxury car buyers in London.

Where next?

Behavior

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively