How Boombox used audience search to identify with luxury car buyers

Can you still use social media research if you are after a very small, specific audience – for example those interested in high-end luxury goods? The answer is yes, and this case study shows you exactly how. It tells the story of digital agency Boombox and how they used Pulsar to identify potential luxury car buyers in London.

Where next?

Virtual Fashion: not one size fits all

The audiences loving (& hating) Don’t Look Up