Helping Mazda Gain Value From Its Social Media Activity

Global car brand Mazda wanted to push their social strategy, and start using social listening to get customer feedback as well as inform its first brand-led marketing campaign in Europe. This case study describes the approach Pulsar’s in-house research team took to advise Mazda and improve their social media status.

Where next?

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases