Helping Hiscox find their target audience


There’s a thriving conversation around women in tech. How does a brand participate, raising the profile of dynamic women within the space, while at the same time aligning itself with progressive values?

Following Pulsar’s sponsorship of The Sunday Times Hiscox Tech Track 100 League Table, the insurance provider chose to use the platform’s TRAC offering to inform their content series.

In this, they were looking to discover answers to such questions as:

  • How were people speaking about women in tech?
  • What related sub-themes emerged in the course of online conversation? 
  • How are patterns of influence structured within the conversation?

Download the document below to discover Hiscox’s approach, and the types of insight they uncovered.


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