Helping Aviva understand what matters to consumers

Aviva, best-known for their car insurance offerings, wanted to create a campaign that would help raise awareness of their savings offering. This case study shows how looking at conversation online about saving can derive valuable insights that inform wider strategies, including marketing campaigns and television adverts.

Where next?

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases