Helping Aviva understand what matters to consumers

Aviva, best-known for their car insurance offerings, wanted to create a campaign that would help raise awareness of their savings offering. This case study shows how looking at conversation online about saving can derive valuable insights that inform wider strategies, including marketing campaigns and television adverts.

Where next?

Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.