Helping Aviva understand what matters to consumers

Aviva, best-known for their car insurance offerings, wanted to create a campaign that would help raise awareness of their savings offering. This case study shows how looking at conversation online about saving can derive valuable insights that inform wider strategies, including marketing campaigns and television adverts.

Where next?

Behavior

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively