Helping Aviva understand what matters to consumers

Aviva, best-known for their car insurance offerings, wanted to create a campaign that would help raise awareness of their savings offering. This case study shows how looking at conversation online about saving can derive valuable insights that inform wider strategies, including marketing campaigns and television adverts.

Where next?

Behavior

Unbottling the buzz around low & no alcohol beverages

The social data behind ‘healthier’ drinking habits & behaviors
Insights

The unmet needs of Women’s health: is ‘Femtech’ the answer?

Visualising the shortcomings of women's health as it is - and as what it could be

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