Helping Aviva understand what matters to consumers

Aviva, best-known for their car insurance offerings, wanted to create a campaign that would help raise awareness of their savings offering. This case study shows how looking at conversation online about saving can derive valuable insights that inform wider strategies, including marketing campaigns and television adverts.

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We listened to 2000 CIOs on social media: here’s what they say

CIOs like to talk about blockchain, cybersecurity and CIOs
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Prospecting college students: the California university edition

A guide for higher education social specialists for admission strategy