Exploring the ingredients for a Guinness World Record-breaking Twitter campaign

Confectionary brand Pocky set a new Guinness World Record for the largest number of tweets about a brand in 24h. We worked with Twitter Japan to analyze all 3.7mil tweets in order to identify the key identifying success factors of the campaign. Download the case study to learn more about Pocky’s social achievements – and how you can use the success factors for your own benefit.

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Communities

Booktok: how TikTok and Gen Z re-invented the book club

A new type of community born from the intersection of society's oldest and newest media types
Insights

Apple vs Facebook: Brand Personalities in 2021

Using Pulsar's Social Brand Personality Index, we map the evolving perceptions of the Big Tech giants