Exploring the ingredients for a Guinness World Record-breaking Twitter campaign

Confectionary brand Pocky set a new Guinness World Record for the largest number of tweets about a brand in 24h. We worked with Twitter Japan to analyze all 3.7mil tweets in order to identify the key identifying success factors of the campaign. Download the case study to learn more about Pocky’s social achievements – and how you can use the success factors for your own benefit.

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With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
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The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.