Exploring the ingredients for a Guinness World Record-breaking Twitter campaign

Confectionary brand Pocky set a new Guinness World Record for the largest number of tweets about a brand in 24h. We worked with Twitter Japan to analyze all 3.7mil tweets in order to identify the key identifying success factors of the campaign. Download the case study to learn more about Pocky’s social achievements – and how you can use the success factors for your own benefit.

Where next?

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases