Competitive-oriented Category Landscape

A major global retailer in the beauty industry wanted to gain better insight into their competitor and category landscape. With Pulsar TRAC, they could get a much clearer picture of both. An assessment of how consumers viewed brand strengths and weaknesses in comparison to competitors could be successfully turned into strategic actions.

Where next?

Behavior

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively