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Competitive-oriented Category Landscape

A major global retailer in the beauty industry wanted to gain better insight into their competitor and category landscape. With Pulsar TRAC, they could get a much clearer picture of both. An assessment of how consumers viewed brand strengths and weaknesses in comparison to competitors could be successfully turned into strategic actions.

Where next?

Behavior

The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine

How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca
News

Introducing Pulsar First: upload your first party data into Pulsar

Import your owned data into Pulsar (via API or .CSV) to unlock deeper customer insights