Competitive-oriented Category Landscape

A major global retailer in the beauty industry wanted to gain better insight into their competitor and category landscape. With Pulsar TRAC, they could get a much clearer picture of both. An assessment of how consumers viewed brand strengths and weaknesses in comparison to competitors could be successfully turned into strategic actions.

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Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.