Competitive-oriented Category Landscape

A major global retailer in the beauty industry wanted to gain better insight into their competitor and category landscape. With Pulsar TRAC, they could get a much clearer picture of both. An assessment of how consumers viewed brand strengths and weaknesses in comparison to competitors could be successfully turned into strategic actions.

Where next?

Insights

How Haircare came to resemble Skincare: Audience Behavior in the Self-Care Space

Routines built around regular self-care are the order of the day
Behavior

How Skindie Brands came to define 2021’s brow makeup trends

Self-expression and distinctive styles the key priorities for consumers

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