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Case study

Social Check-up with Ogilvy Healthworld: How top pharma companies performed on social

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The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting-edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media. In this edition, we can see that, overall, pharma companies have started to refine the way they are using social media, posting less frequently but with a more targeted approach to ensure their content reaches the right user at the right time.

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