Case study

Search Laboratory Measures Channel 4’s Success vs BBC on The Great British Bake Off

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During the last week of series eight - the first to be shown on Channel 4 - Search Laboratory used Pulsar to measure the success of the show compared to the previous series - the last shown on the BBC - and the change in sentiment. It was important to Search Laboratory to break down elements like reactions to the new presenters, Noel Fielding and Sandi Toksvig, compared to the old presenting duo; the anticipation and excitement created during the run-up to the finale and gaining insight into the emotions of viewers going beyond basic sentiment analysis of positive vs negative.

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