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Case study

How Discovery used Creative Insights to identify the key personas of their TLC audience

PDF 1.5 MB

The Pulsar team worked with Discovery to design a custom search of Facebook data using Pulsar’s Creative Insights product. The analysis focused on conversations among women who watch TLC and its competitors, segmenting audiences by fundamental demographics as well as life stages and affinities. The study design considered both network-level and show specific conversations, enabling the team to parse multiple dimensions of discussion around TLC and competitor properties.

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