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White paper

Content for a Captive Audience: Understanding the mindsets of the airport traveller

PDF 5.65 MB

Air travel, particularly in the United States, gets a pretty bad rap. Whether it’s the scandal with United Airlines, the horrendously long lines for security, the indignation of waiting in line to get practically undressed for a TSA agent, or the food... there’s a lot to complain about. Both Donald Trump and Joe Biden have said our airports are “like from a Third-World country” – it’s not even a bipartisan issue. Clearly, there is a lot to be done here.

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