The NCAA Division I Men’s Basketball Tournament, March Madness, is one of the most followed sporting events in America. This single-elimination tournament has become a huge national brand opportunity in sports, pulling in a whopping $1.32 billion dollars in national ad spend last year. As a digital and social advertising agency, BOLD Worldwide utilized Pulsar CORE to see if the social event sponsors would take advantage of this massive branding opportunity on social media.
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