Position: Research Manager
Reporting into: Giuseppe Polimeno, Chief Research Officer
Salary: Negotiable dependent on experience
Based: Shoreditch, London.
What’s the future of customisable beauty?
Who are software developers, and what do they want?
How can universities handle the social media reactions to controversial speakers on campus?
Can we build a brand equity model so good, it replaces a tracker survey.
These are the types of questions we answer in Pulsar’s Consultancy team.
In the last eight years, we’ve been the firm defining what social media research is and what it can deliver within insight, marketing and beyond. Our Product team are continually developing Pulsar to give us the smartest technology in the industry – such as audience analytics and algorithmic image recognition. Then we in the Consultancy team use these tools to gain powerful insights and solve our clients’ business problems – in brand, communications, innovation & strategy.
We think this is the future of research. And we’re looking for people who want to build it with us.
WHO WE’RE LOOKING FOR
We’re looking for a Research Manager to join our team.
You may come from all sorts of places – the market research industry. Another digital analytics consultancy. A digital strategist at an advertising agency. A media planner. Insight or data teams at a design research firm or innovation agency. Client side. Or somewhere else. That diversity of experience is something we value, because we look for every team member at Pulsar to bring something uniquely ‘them’ into the business – and to grow & develop our consultancy as a result.
Yes, we’re a social media research platform, and so probably 75% of your projects will use social media methods. You’ll need to have had some experience of working with social media analytics platforms (e.g. Pulsar, Brandwatch, Crimson Hexagon), but also other digital tools such as Facebook Audience Insights, Google search data, or Google Analytics.
But the right person for the role isn’t necessarily a social media zealot. Instead, we’d really like it if you’ve worked with other insight and analytics methods, too. For this role, experience in quantitative insight methods is key: you may be working on projects taking a social dataset, some Google Trends data, your client’s segmentation survey and some TGI stats, and turning these into an integrated story. You don’t need to have a hardcore statistics or econometrics background (though having done some numerate subjects post-GCSE may help) – what’s important here is basically just liking quantitative data and being able to interpret numbers to say what they mean.
The most important quality we’re looking for, though, is spark and curiosity. The ability to recognize that something looks interesting, and to dig deeper until you get to a nugget of pure insight. Understanding that data isn’t a matter of bar charts and line graphs, but something you can use to tell a story, to surprise and inspire people (to make brands and agencies change the way they do things).
The other part of the Research Manager role is of course “managing” – and at Pulsar, that’s mostly project management at this level: coordinating a team, keeping the client informed, managing freelancers and synthesizing everyone’s thinking so that the insight is top notch. You’ll be managing smaller projects and accounts fairly autonomously, and working as a key part of the delivery team on larger six-figure accounts. So we’re looking for someone who’s started to gain experience managing insight projects, and who can be that organized, strategic planner and communicator that makes everything function like clockwork.
In order to build these skills, we’d expect 3-5 years’ experience in an insight or marketing analytics role.
Alongside an Account Manager and Research Director heading up your accounts, you’ll be the day-to-day research contact for continuous research accounts:
- Managing monthly and ad-hoc report delivery, planning timelines and ensuring that every report meets a consistently high standard.
- Connecting social data to audience insights and other marketing analytics to build a holistic picture of brand performance or market developments each month.
- Using your commercial and strategic insights to build clear, valuable conclusions and recommendations for what your clients should do next.
- Co-ordinating research executives and freelancers in your project teams and contributing to their training and development as researchers.
- Building and nurturing relationships with clients over time (and their other agencies, too), thus becoming a true partner for their marketing planning and strategy.
- Collaborative: it’s not about “your project” or “my project” but supporting colleagues across the team so that all our projects are great.
- Good team communication: You keep everyone in the loop about what you’re doing, how long it’s taking & if it’s staying on schedule – and you ask for help & support whenever you need it
- Great client communication skills, too: You’re are happy handling everything from a quick email or phone call, to delivering a full debrief presentation.
- Motivated by a high-paced, start-up environment
- Fundamentally passionate about the medium you work in: digital and social media. Beyond work projects, you are thinking & reading about how media – and culture – is changing and evolving. And you can bring this knowledge & understanding into your client work.
WHAT TO EXPECT
Work on amazing clients and brands – we do social media research for Twitter, Facebook and Instagram themselves, as well as clients in beauty (Coty, Unilever), Tech (Spotify, Sonos, here), Media and Entertainment (Discovery, 20th Century Fox), Automotive (Mazda, GM), and Education (UCL, KCL)
An exciting start-up culture, with stylish new offices in the heart of Shoreditch and big plans to develop our business in the US in 2018.
An open, collaborative team atmosphere; we’re friendly, approachable, and help each other every day – whether that’s crafting a tricky search strategy, finessing an insight, or coaching and sharing expertise in new research techniques.
“It’s exciting to be in a rapidly growing industry and you feel like you could be making a contribution to something big.” – Anna Rudkevych, research executive
“I work with the most motivated, passionate people I’ve ever met.” – Giuseppe Polimeno, Chief Research Officer
“Pulsar is buzzing. Not just in the volume of social media data we track, analyse and distil for our clients; but also in the types of brands we get to work with; the diversity of our teams; and the pace of life in the office. It’s quick and exciting – but considered and methodical at the same time.” – Harry Symington, Research Manager
Stage 1: 30 – 40 minute introductory meeting
Stage 2: 1 hour task-based interview
Stage 3: Meet the wider team informally