Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Communities

Twitter passion report: how brands could engage TV and film buffs

News

A few bad apples: the vocal, tiny (1%) minority starting most wars on Reddit

Platforms

People hate platform updates and redesigns. Or do they secretly love them?

Behavior

The troll’s ugly coming of age

Communities

A network view of passion communities on Twitter

Behavior

Subway pulse: what people are saying (and doing) underground in 5 major cities

Behavior

Virtuous, not tedious: 3 times audiences were made to care about the environment

Communities

Finding an edge on social media: from Japanese traders to flight deal hounds