The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

The Wirecard FinTech Scandal: 3 takeaways from how it played out online

Airline complaints in 2020: fewer, and quite different (CX)

Christmas Ads 2020: Controversy overtakes festivity (of course)

TikTok & education: what users want to learn about


Brand Personality of Streaming Platforms in 2020: Netflix Vs Prime Vs Disney+

How are the presidential candidates being spoken about online?

Football fans were asked to pay £14.95 to watch games – here’s how they responded

The ‘shape’ of the audience & the Twitter/Pulsar partnership – Q&A