The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.

Insights

Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

How history lives on in social media
Trending
Communities

Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts
Behavior

10 days into 2019, how are resolutions holding up?

Does posting about them on social media increase your resolve?
Communities

We ran 1M #fashionweek posts through an apparel AI

How fashion ideas spread from the catwalk to the street through #fashionblogger & #streetstyle
Trending
Communities

Why YouTube’s 2018 Rewind bombed so badly

Is a focus on ads causing the platform to lose touch with its audience?
Communities

The audience talking about leftover food is heating up

How people use (and post about) what they don't eat
Behavior

Just how big is regramming?

The most popular Instagram feature that is not built in
Trending
Behavior

Western-themed porn searches just grew by 730%. Why?

Gaming insights where you least expect them