The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


DIY Haircuts and the #NewNormal

As the apocalypse unfolds, we're making sure we don't go hairsterical

Mapping The #NewNormal

With every day that goes by, we are building a new shared reality that's waiting for us on the other side of this crisis.

US Primary Index: Biden finally wins over online audiences, but COVID-19 looms 🇺🇸


Bernie Sanders sees explosive growth, pulls ahead of the pack in our Primary Index 🇺🇸

On his own, Sanders drove a larger volume of online conversation than the next two candidates combined

US Primary Index: Warren surges, but it’s still Bernie’s race 🇺🇸

Ahead of the Nevada Caucuses, a possible turning point for Elizabeth Warren's campaign

Introducing Pulsar’s Social Primary Index 🇺🇸

Pete Buttigieg is going viral ahead of New Hampshire primary

Introducing the Pulsar / 89up Social Election Tracker

How the public is engaging with issues & candidates in the UK general election

One of the biggest marketing campaigns this year was a fight

“From the United Kingdom”…to a global audience?