The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

The Samsung vs. Apple court case shows the value of social media research

A Social World of Whisky Part 1: Big Drinkers, Small Talkers?

Identifying Top Influencers with Social Network Analysis

Real-time Marketing on Twitter: Raising Awareness vs Changing Behaviour

How Videos Goes Viral: the role of audience networks