The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.

Trending
Insights

Prospecting college students: the California university edition

A guide for higher education social specialists for admission strategy
Behavior

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation
Insights

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media
Behavior

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion
Behavior

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more
Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Behavior

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry