The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


How Netflix brings niche topics into the mainstream

The impact of The Queen's Gambit, Tiger King & more on search and social data

How local concerns are evolving during the pandemic

We tracked 2.5 million posts to understand the shifting perspectives around the 'local'

The Webinar is here to stay

The most dominant B2B marketing trend from the #NewNormal will continue to thrive in 2021

Search Data Insights: Social & Search Insights in One Tool

Search & social data are best looked at in conjunction

The Wirecard FinTech Scandal: 3 takeaways from how it played out online

How did information travel online as the firm spiralled towards insolvency?

Airline complaints in 2020: fewer, and quite different (CX)

As one would expect, airline customer concerns have changed radically in 2020

Christmas Ads 2020: Controversy overtakes festivity (of course)

The debate around representation means food & shopping barely register as topics

TikTok & education: what users want to learn about

A bottoms-up curriculum including science, recipes & plastic surgery

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