The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Booktok: how TikTok and Gen Z re-invented the book club

Apple vs Facebook: Brand Personalities in 2021

Giving Tuesday: How a charity hashtag turned into a global movement

The Giving Revolution: How behavior around generosity was rewired

How our appetite for gut health changed lifestyle choices & behaviors

FOMO: it’s officially back

How Gut Health & the Microbiome Went Mainstream

Introducing Pinterest Data on Pulsar: visual trends & insights