The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

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Introducing Pulsar’s Social Primary Index 🇺🇸

Pete Buttigieg is going viral ahead of New Hampshire primary
News

Introducing the Pulsar / 89up Social Election Tracker

How the public is engaging with issues & candidates in the UK general election
Insights

One of the biggest marketing campaigns this year was a fight

“From the United Kingdom”…to a global audience?
Insights

Flightshame: another Swedish trend in the climate conversation

Climate-related trends seem to start in Sweden, then spread everywhere else.
Behavior

On Russian VK, the Ukraine whistleblower scandal has played out very differently

Russia's largest social network reacted to the scandal very differently than Twitter
Communities

How patients, doctors and the public talk about cancer on social media and the web

Just two types of cancer make up two thirds of the conversation
Trending
Communities

We listened to 2000 CIOs on social media: here’s what they say

CIOs like to talk about blockchain, cybersecurity and CIOs
Trending
Insights

Prospecting college students: the California university edition

A guide for higher education social specialists for admission strategy