Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Behavior

How official Twitter got good at Twitter

Finding its voice, @Twitter also boosted engagement and following
Communities

Sundance movies find an audience well before release: how?

Tapping into the social opinion of films that haven't premiered
Insights

Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

How history lives on in social media
Trending
Communities

Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts
Behavior

10 days into 2019, how are resolutions holding up?

Does posting about them on social media increase your resolve?
Communities

We ran 1M #fashionweek posts through an apparel AI

How fashion ideas spread from the catwalk to the street through #fashionblogger & #streetstyle
Trending
Communities

Why YouTube’s 2018 Rewind bombed so badly

Is a focus on ads causing the platform to lose touch with its audience?
Communities

The audience talking about leftover food is heating up

How people use (and post about) what they don't eat