Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.


Identifying Influencers with Social Network Analysis

Using 'betweenness centrality' to understand how information spreads through a network

Real-time Marketing on Twitter: Raising Awareness vs Changing Behaviour


How Videos Goes Viral: the role of audience networks

The traits of video virality – How stuff spreads, part 2