The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


European Super League Fan Reaction: which clubs gained & lost fans?

Here's what fans are saying about the Super League plan

The audiences behind Seaspiracy

Different communities talk about the Netflix Documentary differently

How search insights complement social media data

Comparing implicit and explicit signals using Pulsar

As Vaccine Confidence Grows, the Public warms to Moderna

The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines

How did the British public react to Rishi Sunak’s 2021 budget?

We explored the topics and emotions that dominated online conversation in the 24 hours following the budget

The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine

How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca

Introducing Pulsar First: upload your first party data into Pulsar

Import your owned data into Pulsar (via API or .CSV) to unlock deeper customer insights

Social Brand Personality of US Wireless Carriers in 2021: Verizon vs AT&T vs T-Mobile

How customers' perception of leading US carriers shifted over the pandemic

Request a Demo