The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.

Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.
Insights

Social audience development: the newspaper edition

What news content works on social media for the global English-speaking audience?
Communities

How politics took over the DNA test conversation

Different communities talk about DNA kits very differently
Trending
Communities

The war seemed over: here are the least used emojis

How forgotten emoji found their supporters by being last
Trending
Insights

Finding the right influencers: the audience-first strategy

Untangling influencer marketing
Behavior

How petitions go viral

Network cohesiveness + article 50 = 6m signatures in a few weeks
Trending
Behavior

Thrifting and the environment: an Instagram hashtag #lovestory

Interest in sustainability and thrifting is growing in lockstep: but are they related?
Trending
Insights

Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up