Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Communities

How a 16-year-old got us to care about climate change

One social post at a time.
Communities

Is there a viable audience for The Independent Group in the UK?

Data says yes. @TheIndGroup's audience is not just the 1%.
Trending
Communities

It’s the right time for MLB to go after a global audience

Finally putting the ‘world’ into the World Series
Behavior

How official Twitter got good at Twitter

Finding its voice, @Twitter also boosted engagement and following
Communities

Sundance movies find an audience well before release: how?

Tapping into the social opinion of films that haven't premiered
Insights

Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

How history lives on in social media
Trending
Communities

Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts
Behavior

10 days into 2019, how are resolutions holding up?

Does posting about them on social media increase your resolve?