The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


The 2 types of people you’ll find in #QuarantineLife

There are those who strive, and those who slob

The very tangible rise of the virtual background

Hiding messy closets, and adding some fun to those hours spent on Zoom #NewNormal

How UBI went from niche idea to #NewNormal

COVID-19 picks up where Andrew Yang left off

Frontier life food is the #NewNormal

Why bread-making, pickling and home growing are surging

DIY Haircuts and the #NewNormal

As the apocalypse unfolds, we're making sure we don't go hairsterical

US Primary Index: Biden finally wins over online audiences, but COVID-19 looms 🇺🇸


Bernie Sanders sees explosive growth, pulls ahead of the pack in our Primary Index 🇺🇸

On his own, Sanders drove a larger volume of online conversation than the next two candidates combined

US Primary Index: Warren surges, but it’s still Bernie’s race 🇺🇸

Ahead of the Nevada Caucuses, a possible turning point for Elizabeth Warren's campaign