Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Insights

Social audience development: the newspaper edition

What news content works on social media for the global English-speaking audience?
Communities

How politics took over the DNA test conversation

Different communities talk about DNA kits very differently
Trending
Communities

The war seemed over: here are the least used emojis

How forgotten emoji found their supporters by being last
Trending
Insights

Finding the right influencers: the audience-first strategy

Untangling influencer marketing
Behavior

How petitions go viral

Network cohesiveness + article 50 = 6m signatures in a few weeks
Trending
Behavior

Thrifting and the environment: an Instagram hashtag #lovestory

Interest in sustainability and thrifting is growing in lockstep: but are they related?
Trending
Insights

Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up
Trending
Communities

The fake meat conversation has flipped

It’s all about the burger now