The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Insights

Social Brand Personality of US Wireless Carriers in 2021: Verizon vs AT&T vs T-Mobile

How customers' perception of leading US carriers shifted over the pandemic
Insights

How Netflix brings niche topics into the mainstream

The impact of The Queen's Gambit, Tiger King & more on search and social data
Communities

How local concerns are evolving during the pandemic

We tracked 2.5 million posts to understand the shifting perspectives around the 'local'
Marketing

The Webinar is here to stay

The most dominant B2B marketing trend from the #NewNormal will continue to thrive in 2021
News

Search Data Insights: Social & Search Insights in One Tool

Search & social data are best looked at in conjunction
Insights

The Wirecard FinTech Scandal: 3 takeaways from how it played out online

How did information travel online as the firm spiralled towards insolvency?
Behavior

Airline complaints in 2020: fewer, and quite different (CX)

As one would expect, airline customer concerns have changed radically in 2020
Marketing

Christmas Ads 2020: Controversy overtakes festivity (of course)

The debate around representation means food & shopping barely register as topics