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The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Insights

How the gaming audience changed over lockdown

New audiences, a geographical split, and first-person shooters
Insights

How the top concerns of CIOs shifted during Covid

Less blockchain and machine learning, more of the 'human side' of tech
Insights

The Airline Social Brand Personality Index: Before and After Covid

Measuring Social Brand Personality of Delta, British Airways, and Lufthansa
Insights

US Higher Education: the impact of a tumultuous year on Ivy League brands

We measured the Social Brand Personality of Harvard, Columbia & Princeton
NewNormal

Revisiting The Public Emotions Framework

The latest on how we're feeling, collectively
Behavior

What’s the world saying about the economy?

The conversation around finances, and how it's evolved.
Insights

How the audience for Call of Duty & Animal Crossing grew during lockdown

What makes a game popular in 2020?
Insights

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal

Where gaming goes, the world is following