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The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Insights

Football fans were asked to pay £14.95 to watch games – here’s how they responded

Which team's fans were most vocal? And how did perspectives change?
News

The ‘shape’ of the audience & the Twitter/Pulsar partnership – Q&A

A Q&A with Marc Geffen on delivering audience intelligence for advertisers
News

Pulsar’s most recent award noms….

Kudos from The Drum, The Lovies and The Media Research Group
Communities

The ‘Future of Work’ is changing. So is the focus for consulting firms

Flexible working takes the spotlight, but diversity & inclusion remain hot topics
News

New on Pulsar CORE: a bird’s eye view of how your brand is doing

Monitor your content performance & brand audience growth, at a glance
Insights

How Netflix’s The Social Dilemma impacted the Big Tech conversation

Who are the communities driving talk around social manipulation?
Communities

#CancelNetflix: The communities leading the boycott

How conservative communities stoked the culture wars over a French movie
Insights

How the top concerns of CIOs shifted during Covid

Less blockchain and machine learning, more of the 'human side' of tech