Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Trending
Insights

Finding the right influencers: the audience-first strategy

Untangling influencer marketing
Behavior

How petitions go viral

Network cohesiveness + article 50 = 6m signatures in a few weeks
Trending
Behavior

Thrifting and the environment: an Instagram hashtag #lovestory

Interest in sustainability and thrifting is growing in lockstep: but are they related?
Trending
Insights

Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up
Trending
Communities

The fake meat conversation has flipped

It’s all about the burger now
Communities

How a 16-year-old got us to care about climate change

One social post at a time.
Communities

Is there a viable audience for The Independent Group in the UK?

Data says yes. @TheIndGroup's audience is not just the 1%.
Trending
Communities

It’s the right time for MLB to go after a global audience

Finally putting the ‘world’ into the World Series