The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

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How to find & define your target audience: the topic-to-audience approach

Beyond demographics: how to research your target audience

The latest from the Brand Misinformation Index: Amex & J.P.Morgan

My Aesthetic: the fashion & interior trends behind an expression

The latest from the Brand Misinformation Index: Google & Facebook

Detecting communities using social network analysis

The latest from the Brand Misinformation Index: Tesla & Coca-Cola

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