The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Twitter passion report: how brands could engage TV and film buffs

A few bad apples: the vocal, tiny (1%) minority starting most wars on Reddit

People hate platform updates and redesigns. Or do they secretly love them?

The troll’s ugly coming of age

A network view of passion communities on Twitter

Subway pulse: what people are saying (and doing) underground in 5 major cities

Virtuous, not tedious: 3 times audiences were made to care about the environment

Finding an edge on social media: from Japanese traders to flight deal hounds