The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

What are side hustles for? Money, but also identity and community

The rise of the Instagram thread

What kids too young for social media do on social media

Shruggie: how the non-emoji emoji continues to thrive

Mercury retrograde: from astrological event to millennial meme

Twitter Passion Report: how brands need to keep moving the goalposts to appeal to sports fans

Learning to look: Pulsar partners with Manchester School of Arts to understand the difference between how machines and humans look at images

How @Ocasio2018 lit up interest in socialism