The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Met or MOMA? NYC’s favorite social museum

How did a spotty dress from Zara go viral online?

Virtual influencers: what do they say, who follows them and why?

What do people complain about to airlines? And which airlines get the most?

Will being woke & inclusive help (or hurt) your game/movie?

Apology videos that work, and ones that only make it worse

Why do people watch Love Island?

How sustainability took over the bottled water conversation