The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

How politics took over the DNA test conversation

The war seemed over: here are the least used emojis

Finding the right influencers: the audience-first strategy

How petitions go viral

Thrifting and the environment: an Instagram hashtag #lovestory

Spring –not January– is when gyms get packed

The fake meat conversation has flipped

How a 16-year-old got us to care about climate change