The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Behavior

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion
Behavior

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more
Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Behavior

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry
Behavior

Why do people watch Love Island?

The reasons are clear on paper: drama, humour and chatter
Communities

How sustainability took over the bottled water conversation

Here’s what gets a water talked about, besides plastic
Behavior

Is the Twitter ratio getting out of hand?

Inflation is taking a toll on Twitter’s favorite pile-on

Request a Demo