Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Behavior

Why is it so hard to analyze social media images at scale?

Behavior

Binaries are no longer the norm, so how should your campaign talk about gender?

Behavior

Marketers invented Blue Monday, and it worked. But what can they learn from its continued success?

Uncategorised

Did the retail industry win the holiday season social media brand battle?

Behavior

How mattress companies should use social data and behavioral insights to get more people into bed

Behavior

What’s your score? How Uber’s rating system inspires emotional engagement

Uncategorised

Guest post: why should you be tracking a social media campaign?

Behavior

As Bitcoin surges past $15k, it’s time we asked: has cryptocurrency gone mainstream?