Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Behavior

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation
Behavior

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion
Behavior

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more
Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Behavior

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry
Trending
Behavior

Why do people watch Love Island?

The reasons are clear on paper: drama, humour and chatter
Behavior

Is the Twitter ratio getting out of hand?

Inflation is taking a toll on Twitter’s favorite pile-on
Trending
Behavior

Can we see burnout online?

People like to talk about it, but do the symptoms show on social media?