Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Digital Nomads: from the poolside to the mainstream
What types of language & appeal prompt generosity?
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Virtual Fashion: not one size fits all
Vegan Leather Alternatives are in: but do consumers see them as sustainable?
Unbottling the buzz around low & no alcohol beverages
What’s driving the conversation around COP26?
How Skindie Brands came to define 2021’s brow makeup trends
The audiences bringing NFTs into the Mainstream
See Pulsar in action
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