The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.


On Russian VK, the Ukraine whistleblower scandal has played out very differently

Russia's largest social network reacted to the scandal very differently than Twitter

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry

Why do people watch Love Island?

The reasons are clear on paper: drama, humour and chatter

Is the Twitter ratio getting out of hand?

Inflation is taking a toll on Twitter’s favorite pile-on