The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.


Frontier life food is the #NewNormal

Why bread-making, pickling and home growing are surging

DIY Haircuts and the #NewNormal

As the apocalypse unfolds, we're making sure we don't go hairsterical

Mapping The #NewNormal

With every day that goes by, we are building a new shared reality that's waiting for us on the other side of this crisis.

Bernie Sanders sees explosive growth, pulls ahead of the pack in our Primary Index 🇺🇸

On his own, Sanders drove a larger volume of online conversation than the next two candidates combined

US Primary Index: Warren surges, but it’s still Bernie’s race 🇺🇸

Ahead of the Nevada Caucuses, a possible turning point for Elizabeth Warren's campaign

On Russian VK, the Ukraine whistleblower scandal has played out very differently

Russia's largest social network reacted to the scandal very differently than Twitter

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion