Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.
On Russian VK, the Ukraine whistleblower scandal has played out very differently
Russia's largest social network reacted to the scandal very differently than Twitter
Along with the market, the erectile dysfunction conversation is growing up
From a metaphor to an honest conversation
How did a spotty dress from Zara go viral online?
‘That dress’ has made a meme out of fashion
Virtual influencers: what do they say, who follows them and why?
Being a ‘personality’ doesn’t mean being a person any more
What do people complain about to airlines? And which airlines get the most?
Airlines get 8 times as many complaints as compliments
Apology videos that work, and ones that only make it worse
On YouTube, it’s surprisingly hard to say I’m sorry
Why do people watch Love Island?
The reasons are clear on paper: drama, humour and chatter
Is the Twitter ratio getting out of hand?
Inflation is taking a toll on Twitter’s favorite pile-on
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