A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.
Behavior
Along with the market, the erectile dysfunction conversation is growing up
From a metaphor to an honest conversation
Behavior
How did a spotty dress from Zara go viral online?
‘That dress’ has made a meme out of fashion
Behavior
Virtual influencers: what do they say, who follows them and why?
Being a ‘personality’ doesn’t mean being a person any more
Behavior
What do people complain about to airlines? And which airlines get the most?
Airlines get 8 times as many complaints as compliments
Behavior
Apology videos that work, and ones that only make it worse
On YouTube, it’s surprisingly hard to say I’m sorry
Trending
Behavior
Why do people watch Love Island?
The reasons are clear on paper: drama, humour and chatter
Behavior
Is the Twitter ratio getting out of hand?
Inflation is taking a toll on Twitter’s favorite pile-on
Trending
Behavior
Can we see burnout online?
People like to talk about it, but do the symptoms show on social media?
Audience Intelligence, in your inbox
Sign up to our newsletter to get the latest audience intelligence trends & techniques. By submitting your email, you are agreeing to our privacy policy.
This website only uses cookies that are necessary for the site to function and they do not contain any personal data. You can find out more about the cookies used in our Privacy Policy. I understandPrivacy policy
