Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.
Frontier life food is the #NewNormal
Why bread-making, pickling and home growing are surging
DIY Haircuts and the #NewNormal
As the apocalypse unfolds, we're making sure we don't go hairsterical
Mapping The #NewNormal
With every day that goes by, we are building a new shared reality that's waiting for us on the other side of this crisis.
Bernie Sanders sees explosive growth, pulls ahead of the pack in our Primary Index 🇺🇸
On his own, Sanders drove a larger volume of online conversation than the next two candidates combined
US Primary Index: Warren surges, but it’s still Bernie’s race 🇺🇸
Ahead of the Nevada Caucuses, a possible turning point for Elizabeth Warren's campaign
On Russian VK, the Ukraine whistleblower scandal has played out very differently
Russia's largest social network reacted to the scandal very differently than Twitter
Along with the market, the erectile dysfunction conversation is growing up
From a metaphor to an honest conversation
How did a spotty dress from Zara go viral online?
‘That dress’ has made a meme out of fashion
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