Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Behavior
As Vaccine Confidence Grows, the Public warms to Moderna
The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines
Behavior
The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine
How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca
Trending
Behavior
How did audiences behave on Giving Tuesday?
The ways in which we give are changing
Behavior
Airline complaints in 2020: fewer, and quite different (CX)
As one would expect, airline customer concerns have changed radically in 2020
Behavior
What’s the world saying about the economy?
The conversation around finances, and how it's evolved.
Behavior
Brexit’s Disappearance from the News Cycle
A timeline of how the UK's burning political issue vanished from online conversation
Behavior
Will Revenge Buying be a Thing Post-Lockdown?
What the data is telling us about consumer behavior coming out of quarantine
Behavior
Introducing The Public Emotions Framework
An always-on snapshot of how we are feeling, collectively
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