A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.
Communities
Is there a viable audience for The Independent Group in the UK?
Data says yes. @TheIndGroup's audience is not just the 1%.
News
How #MerciArsène replaced #WengerOut, and even exceeded #ThankYouSirAlex
Vitriol turned into gratitude on Twitter
Trending
News
The great Cambridge Analytica/Facebook roundup
News
A few bad apples: the vocal, tiny (1%) minority starting most wars on Reddit
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