The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

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Introducing Pulsar First: upload your first party data into Pulsar

Import your owned data into Pulsar (via API or .CSV) to unlock deeper customer insights
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Search Data Insights: Social & Search Insights in One Tool

Search & social data are best looked at in conjunction
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The ‘shape’ of the audience & the Twitter/Pulsar partnership – Q&A

A Q&A with Marc Geffen on delivering audience intelligence for advertisers
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Pulsar’s most recent award noms….

Kudos from The Drum, The Lovies and The Media Research Group
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New on Pulsar CORE: a bird’s eye view of how your brand is doing

Monitor your content performance & brand audience growth, at a glance
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US Primary Index: Biden finally wins over online audiences, but COVID-19 looms 🇺🇸

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Introducing the Pulsar / 89up Social Election Tracker

How the public is engaging with issues & candidates in the UK general election
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Pulsar joins Access Intelligence to create end-to-end marketing intelligence solution

Getting closer to connecting insight generation to marketing strategy & activation