Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.
Introducing the Pulsar / 89up Social Election Tracker
How the public is engaging with issues & candidates in the UK general election
Pulsar joins Access Intelligence to create end-to-end marketing intelligence solution
Getting closer to connecting insight generation to marketing strategy & activation
Is there a viable audience for The Independent Group in the UK?
Data says yes. @TheIndGroup's audience is not just the 1%.
How #MerciArsène replaced #WengerOut, and even exceeded #ThankYouSirAlex
Vitriol turned into gratitude on Twitter
The great Cambridge Analytica/Facebook roundup
A few bad apples: the vocal, tiny (1%) minority starting most wars on Reddit
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