Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.
One of the biggest marketing campaigns this year was a fight
“From the United Kingdom”…to a global audience?
Flightshame: another Swedish trend in the climate conversation
Climate-related trends seem to start in Sweden, then spread everywhere else.
Prospecting college students: the California university edition
A guide for higher education social specialists for admission strategy
Met or MOMA? NYC’s favorite social museum
Most visited museums aren’t always the most followed on social media
Will being woke & inclusive help (or hurt) your game/movie?
A network-analysis map to help you navigate political conversations for new releases
How sustainability took over the bottled water conversation
Here’s what gets a water talked about, besides plastic
How big is the spoiler conversation?
With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
The audience conversation for TV shows: drops vs. weekly releases
TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.
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