The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Tuning in to different audiences: how vintage TV soundtracks resonate online

Witches are real, and they’re on TikTok

The new consumption habits around Energy & Protein Bars

The Language of the TikTok Challenge

Who’s talking about Podcast Adverts? We listened to the listeners

What types of language & appeal prompt generosity?

A Moveable Feast: How do consumers talk about food delivery?


Virtual Fashion: not one size fits all