Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Behavior
As Vaccine Confidence Grows, the Public warms to Moderna
The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines
Insights
How did the British public react to Rishi Sunak’s 2021 budget?
We explored the topics and emotions that dominated online conversation in the 24 hours following the budget
Behavior
The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine
How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca
Insights
Social Brand Personality of US Wireless Carriers in 2021: Verizon vs AT&T vs T-Mobile
How customers' perception of leading US carriers shifted over the pandemic
Insights
How Netflix brings niche topics into the mainstream
The impact of The Queen's Gambit, Tiger King & more on search and social data
Communities
How local concerns are evolving during the pandemic
We tracked 2.5 million posts to understand the shifting perspectives around the 'local'
Trending
Insights
Attitudes to the Covid vaccine across US cities
Where do we find positivity, negativity and nervousness?
Insights
The Wirecard FinTech Scandal: 3 takeaways from how it played out online
How did information travel online as the firm spiralled towards insolvency?
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