Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Tuning in to different audiences: how vintage TV soundtracks resonate online
Witches are real, and they’re on TikTok
The new consumption habits around Energy & Protein Bars
The Language of the TikTok Challenge
Who’s talking about Podcast Adverts? We listened to the listeners
What types of language & appeal prompt generosity?
A Moveable Feast: How do consumers talk about food delivery?
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Virtual Fashion: not one size fits all
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