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Finding the right influencers: the audience-first strategy

Untangling influencer marketing
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Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up
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Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

How history lives on in social media
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Social audience development: the newspaper edition

What news content stands out on social media? Depends on the platform, and vertical
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How Stuff Spreads: #FekirFriday spawned the sharing of schadenfreude on Football Twitter

The journey of a football transfer rumour
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We fed our vertical AI 15k Instagram vegan meals and got the top 20 foods and a menu

We analyzed 15k vegan meal photos with vertical AI. Here are the top 20 ingredients
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Learning to look: Pulsar partners with Manchester School of Arts to understand the difference between how machines and humans look at images

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How Stuff Spreads: “the most successful people” meme

Mutating from earnest, to ironic, to critical