The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Insights

Apple vs Facebook: Brand Personalities in 2021

Using Pulsar's Social Brand Personality Index, we map the evolving perceptions of the Big Tech giants
Behavior

Giving Tuesday: How a charity hashtag turned into a global movement

An evolution in both audience composition and network effects
Behavior

The Giving Revolution: How behavior around generosity was rewired

Appeals and donations are increasingly made online. How has this evolution changed how we give, why we give, and what we give to?
Behavior

How our appetite for gut health changed lifestyle choices & behaviors

Increased public awareness is impacting what we choose to put into our bodies
Behavior

How Gut Health & the Microbiome Went Mainstream

How (and why) audiences are becoming more aware, and interested in gut health
Insights

Electric Vehicle Growth: the brands, consumers, and EV public opinion trends in 2021

Consumer & societal attitudes towards EVs
Behavior

European Super League Fan Reaction: which clubs gained & lost fans?

Here's what fans are saying about the Super League plan
Behavior

As Vaccine Confidence Grows, the Public warms to Moderna

The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines