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How sustainability took over the bottled water conversation

Here’s what gets a water talked about, besides plastic
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How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
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The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.
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Social audience development: the newspaper edition

What news content works on social media for the global English-speaking audience?
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Finding the right influencers: the audience-first strategy

Untangling influencer marketing
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Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up
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Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

How history lives on in social media
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How Stuff Spreads: #FekirFriday spawned the sharing of schadenfreude on Football Twitter

The journey of a football transfer rumour