A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.
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Insights
Prospecting college students: the California university edition
A guide for higher education social specialists for admission strategy
Insights
Met or MOMA? NYC’s favorite social museum
Most visited museums aren’t always the most followed on social media
Communities
Will being woke & inclusive help (or hurt) your game/movie?
A network-analysis map to help you navigate political conversations for new releases
Trending
Insights
How sustainability took over the bottled water conversation
Here’s what gets a water talked about, besides plastic
Insights
How big is the spoiler conversation?
With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights
The audience conversation for TV shows: drops vs. weekly releases
TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.
Insights
Social audience development: the newspaper edition
What news content works on social media for the global English-speaking audience?
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Insights
Finding the right influencers: the audience-first strategy
Untangling influencer marketing
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