Finding the right influencers: the audience-first strategy
Untangling influencer marketing
Trending
Insights
Spring –not January– is when gyms get packed
As gym tourists clear out, real interest picks up
Insights
Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit
How history lives on in social media
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Insights
Social audience development: the newspaper edition
What news content stands out on social media? Depends on the platform, and vertical
Trending
Insights
How Stuff Spreads: #FekirFriday spawned the sharing of schadenfreude on Football Twitter
The journey of a football transfer rumour
Insights
We fed our vertical AI 15k Instagram vegan meals and got the top 20 foods and a menu
We analyzed 15k vegan meal photos with vertical AI. Here are the top 20 ingredients
Insights
Learning to look: Pulsar partners with Manchester School of Arts to understand the difference between how machines and humans look at images
Insights
How Stuff Spreads: “the most successful people” meme
Mutating from earnest, to ironic, to critical
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