Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
The ‘Future of Work’ is changing. So is the focus for consulting firms
Flexible working takes the spotlight, but diversity & inclusion remain hot topics
How Netflix’s The Social Dilemma impacted the Big Tech conversation
Who are the communities driving talk around social manipulation?
How the gaming audience changed over lockdown
New audiences, a geographical split, and first-person shooters
How the top concerns of CIOs shifted during Covid
Less blockchain and machine learning, more of the 'human side' of tech
The Airline Social Brand Personality Index: Before and After Covid
Measuring Social Brand Personality of Delta, British Airways, and Lufthansa
US Higher Education: the impact of a tumultuous year on Ivy League brands
We measured the Social Brand Personality of Harvard, Columbia & Princeton
The Most Influential TikTok Collab Houses
Ranking TikTok Collab Houses by views & visibility
How the audience for Call of Duty & Animal Crossing grew during lockdown
What makes a game popular in 2020?
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