Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Insights

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Trending
Insights

How sustainability took over the bottled water conversation

Here’s what gets a water talked about, besides plastic
Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.
Insights

Social audience development: the newspaper edition

What news content works on social media for the global English-speaking audience?
Trending
Insights

Finding the right influencers: the audience-first strategy

Untangling influencer marketing
Trending
Insights

Spring –not January– is when gyms get packed

As gym tourists clear out, real interest picks up