The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


Attitudes to the Covid vaccine across US cities

Where do we find positivity, negativity and nervousness?

The Wirecard FinTech Scandal: 3 takeaways from how it played out online

How did information travel online as the firm spiralled towards insolvency?

Brand Personality of Streaming Platforms in 2020: Netflix Vs Prime Vs Disney+

Using Pulsar's Social Brand Personality Index, we surface insights around the top steaming services

How are the presidential candidates being spoken about online?

We explore how the public speaks about the candidates and policy issues – and how this compares to News Media coverage

Football fans were asked to pay £14.95 to watch games – here’s how they responded

Which team's fans were most vocal? And how did perspectives change?

The ‘Future of Work’ is changing. So is the focus for consulting firms

Flexible working takes the spotlight, but diversity & inclusion remain hot topics

How Netflix’s The Social Dilemma impacted the Big Tech conversation

Who are the communities driving talk around social manipulation?

How the gaming audience changed over lockdown

New audiences, a geographical split, and first-person shooters