How sustainability took over the bottled water conversation
Here’s what gets a water talked about, besides plastic
How big is the spoiler conversation?
With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
The audience conversation for TV shows: drops vs. weekly releases
TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.
Social audience development: the newspaper edition
What news content works on social media for the global English-speaking audience?
Finding the right influencers: the audience-first strategy
Untangling influencer marketing
Spring –not January– is when gyms get packed
As gym tourists clear out, real interest picks up
Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit
How history lives on in social media
How Stuff Spreads: #FekirFriday spawned the sharing of schadenfreude on Football Twitter
The journey of a football transfer rumour
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