Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Insights

One of the biggest marketing campaigns this year was a fight

“From the United Kingdom”…to a global audience?
Insights

Flightshame: another Swedish trend in the climate conversation

Climate-related trends seem to start in Sweden, then spread everywhere else.
Trending
Insights

Prospecting college students: the California university edition

A guide for higher education social specialists for admission strategy
Insights

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Trending
Insights

How sustainability took over the bottled water conversation

Here’s what gets a water talked about, besides plastic
Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.