The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


As Vaccine Confidence Grows, the Public warms to Moderna

The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines

How did the British public react to Rishi Sunak’s 2021 budget?

We explored the topics and emotions that dominated online conversation in the 24 hours following the budget

The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine

How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca

Social Brand Personality of US Wireless Carriers in 2021: Verizon vs AT&T vs T-Mobile

How customers' perception of leading US carriers shifted over the pandemic

How Netflix brings niche topics into the mainstream

The impact of The Queen's Gambit, Tiger King & more on search and social data

How local concerns are evolving during the pandemic

We tracked 2.5 million posts to understand the shifting perspectives around the 'local'

Attitudes to the Covid vaccine across US cities

Where do we find positivity, negativity and nervousness?

The Wirecard FinTech Scandal: 3 takeaways from how it played out online

How did information travel online as the firm spiralled towards insolvency?