Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Witches are real, and they’re on TikTok
The audiences loving (& hating) Don’t Look Up
The audiences bringing NFTs into the Mainstream
Which audiences are talking about the new IPCC climate report?
Booktok: how TikTok and Gen Z re-invented the book club
The audiences behind Seaspiracy
How local concerns are evolving during the pandemic
TikTok & education: what users want to learn about
See Pulsar in action
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