Communities

How politics took over the DNA test conversation

Different communities talk about DNA kits very differently
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Communities

The war is over: here is the least-used emoji

How forgotten emoji found their supporters by being last
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Communities

The fake meat conversation has flipped

It’s all about the burger now
Communities

How a 16-year-old got us to care about climate change

One social post at a time.
Communities

Is there a viable audience for The Independent Group in the UK?

Data says yes. @TheIndGroup's audience is not just the 1%.
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Communities

It’s the right time for MLB to go after a global audience

Finally putting the ‘world’ into the World Series
Communities

Sundance movies find an audience well before release: how?

Tapping into the social opinion of films that haven't premiered
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Communities

Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts