Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

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How patients, doctors and the public talk about cancer on social media and the web

Just two types of cancer make up two thirds of the conversation
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Communities

We listened to 2000 CIOs on social media: here’s what they say

CIOs like to talk about blockchain, cybersecurity and CIOs
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Communities

How politics took over the DNA test conversation

Different communities talk about DNA kits very differently
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Communities

The war seemed over: here are the least used emojis

How forgotten emoji found their supporters by being last
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Communities

The fake meat conversation has flipped

It’s all about the burger now
Communities

How a 16-year-old got us to care about climate change

One social post at a time.
Communities

Is there a viable audience for The Independent Group in the UK?

Data says yes. @TheIndGroup's audience is not just the 1%.