Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Communities
Booktok: how TikTok and Gen Z re-invented the book club
A new type of community born from the intersection of society's oldest and newest media types
Communities
The audiences behind Seaspiracy
Different communities talk about the Netflix Documentary differently
Communities
How local concerns are evolving during the pandemic
We tracked 2.5 million posts to understand the shifting perspectives around the 'local'
Communities
TikTok & education: what users want to learn about
A bottoms-up curriculum including science, recipes & plastic surgery
Communities
We teamed up with Twitter to build the future of audience intelligence for advertisers
A new way to understand how Twitter ads affect brand conversations
Communities
The ‘Future of Work’ is changing. So is the focus for consulting firms
Flexible working takes the spotlight, but diversity & inclusion remain hot topics
Communities
#CancelNetflix: The communities leading the boycott
How conservative communities stoked the culture wars over a French movie
Communities
The Most Influential TikTok Collab Houses
Ranking TikTok Collab Houses by views & visibility
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