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Communities

How AS Roma won at Football Twitter

Pioneering ‘native’ social media comms in a second language
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How an Instagram account hit 1M followers by scrubbing the sink

The audience for watching people clean is bigger than you think
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How Stuff Spreads: the #metoo movement

The story of how #MeToo spread
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#FollowFriday is dying, but it’s needed more than ever

The crowdsourced fix for Twitter’s discovery problem
Behavior

What are side hustles for? Money, but also identity and community

The multi-hyphen career is here, and a supportive community is growing around it
Communities

What kids too young for social media do on social media

The social media habits of “invisible” children users
Communities

Mercury retrograde: from astrological event to millennial meme

Astrology is very popular online, and connects otherwise unrelated communities
Communities

Twitter Passion Report: how brands need to keep moving the goalposts to appeal to sports fans

An analysis of the sports sub-community on Twitter