A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.
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How patients, doctors and the public talk about cancer on social media and the web
Just two types of cancer make up two thirds of the conversation
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We listened to 2000 CIOs on social media: here’s what they say
CIOs like to talk about blockchain, cybersecurity and CIOs
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Will being woke & inclusive help (or hurt) your game/movie?
A network-analysis map to help you navigate political conversations for new releases
Communities
How politics took over the DNA test conversation
Different communities talk about DNA kits very differently
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Communities
The war seemed over: here are the least used emojis
How forgotten emoji found their supporters by being last
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The fake meat conversation has flipped
It’s all about the burger now
Communities
How a 16-year-old got us to care about climate change
One social post at a time.
Communities
Is there a viable audience for The Independent Group in the UK?
Data says yes. @TheIndGroup's audience is not just the 1%.
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