Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Communities

How politics took over the DNA test conversation

Different communities talk about DNA kits very differently
Trending
Communities

The war seemed over: here are the least used emojis

How forgotten emoji found their supporters by being last
Trending
Communities

The fake meat conversation has flipped

It’s all about the burger now
Communities

How a 16-year-old got us to care about climate change

One social post at a time.
Communities

Is there a viable audience for The Independent Group in the UK?

Data says yes. @TheIndGroup's audience is not just the 1%.
Trending
Communities

It’s the right time for MLB to go after a global audience

Finally putting the ‘world’ into the World Series
Communities

Sundance movies find an audience well before release: how?

Tapping into the social opinion of films that haven't premiered