The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Witches are real, and they’re on TikTok

The audiences loving (& hating) Don’t Look Up

The audiences bringing NFTs into the Mainstream

Which audiences are talking about the new IPCC climate report?

Booktok: how TikTok and Gen Z re-invented the book club

The audiences behind Seaspiracy

How local concerns are evolving during the pandemic

TikTok & education: what users want to learn about