The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Communities

Booktok: how TikTok and Gen Z re-invented the book club

A new type of community born from the intersection of society's oldest and newest media types
Communities

The audiences behind Seaspiracy

Different communities talk about the Netflix Documentary differently
Communities

How local concerns are evolving during the pandemic

We tracked 2.5 million posts to understand the shifting perspectives around the 'local'
Communities

TikTok & education: what users want to learn about

A bottoms-up curriculum including science, recipes & plastic surgery
Communities

We teamed up with Twitter to build the future of audience intelligence for advertisers

A new way to understand how Twitter ads affect brand conversations
Communities

The ‘Future of Work’ is changing. So is the focus for consulting firms

Flexible working takes the spotlight, but diversity & inclusion remain hot topics
Communities

#CancelNetflix: The communities leading the boycott

How conservative communities stoked the culture wars over a French movie
Communities

The Most Influential TikTok Collab Houses

Ranking TikTok Collab Houses by views & visibility