A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.
Will being woke & inclusive help (or hurt) your game/movie?
A network-analysis map to help you navigate political conversations for new releases
How politics took over the DNA test conversation
Different communities talk about DNA kits very differently
The war seemed over: here are the least used emojis
How forgotten emoji found their supporters by being last
The fake meat conversation has flipped
It’s all about the burger now
How a 16-year-old got us to care about climate change
One social post at a time.
Is there a viable audience for The Independent Group in the UK?
Data says yes. @TheIndGroup's audience is not just the 1%.
It’s the right time for MLB to go after a global audience
Finally putting the ‘world’ into the World Series
Sundance movies find an audience well before release: how?
Tapping into the social opinion of films that haven't premiered
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