News

Pulsar New Starter: Emily Sanné

New Starter Emily

We welcome another new starter to the Pulsar team this week, with Emily Sanné, our new Product Manager who will be working closely with our CORE product.   So, Emily, take it away…   Tell us, where have you been up until now? For the past 4 years I’ve been working at MEC in the A&I department. Starting in Social Insight and Research, I managed to convince them (Lord knows how) that it was a good idea to develop some of our own products, thereby creating a Product Innovation team with three of my colleagues. Whilst I specialised in social data, I also went on to help develop tools looking at attribution, programmatic, display and search data. Pretty sexy stuff.   What’s...

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Join us at the Great CRM Pub Quiz!

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  On Thursday 11th May, Eilidh Macdonald, Head of Agencies at Pulsar, takes to the stage at The Great CRM Pub Quiz, presented by The Drum’s independent agency of the year, Intermarketing Agency. Joining thought leaders from Sainsbury’s, NSPCC and DMA, Eilidh will be discussing questions posed by Intermarketing Group Managing Partner, Steve Sowden.     The questions will address key issues such as: “Is Big Data still delivering Big? Or should marketers start swapping their big data telescope for a smart data microscope? Do we have an emperor’s new clothes mentality about embracing new channels for the sake of it? Or are too many marketers stuck in a traditional CRM rut?” Book your place here See you there!


New Starter: Louis Moselhi

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Meet Louis. Pulsar’s new digital marketing exec and street art enthusiast. Get to know him in a little more detail below:   Tell us, what have you been up until now? Coming from South London, I studied my Masters in Economics and Hispanic Studies at the University of Aberdeen. This involved spending a year in Bilbao, Spain where I became fluent in Spanish. After graduating I worked at Affiliate Window, managing accounts such as Disney and Urban Outfitters. I then moved into PPC at Neo@Ogilvy, the digital arm of the Ogilvy Group. What’s been the most interesting job you’ve had before you found a career at Pulsar? The experience I gained at Ogilvy was great as I learned a lot...

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Brand Dig: The Brands that are Celebrating Diversity by Unifying through Love

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. In this week’s post, marketer Kyle looks at how brands are supporting a different kind of love – the love of difference. With the recent protests, scandals, right wing politics, racial tensions, war… what the world needs now more than ever is to stand united. That’s easier said than done, considering that in a modern-day era, we have so many philosophies that often divide society in half (cough Brexit, cough Trump). It’s a gamble for a brand to pick a side that not only stays true to their values but doesn’t alienate opposing beliefs. Maybe that is the...

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Event: Catch Pulsar at the STEP Conference 2017

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Taking place on the 5th and 6th of April at the Dubai International Marine Club, Pulsar will join some of world’s brightest and most creative minds from across the globe as the latest innovations from the Middle Eastern and North African region are showcased at STEP conference 2017. Since the event started in 2013, STEP has grown exponentially from 300 to more than 4000 attendees in 2016 alone, the conference has moved from being specifically technology-centric, to become one of the world’s foremost gatherings for technology, digital and entertainment industries. The largest interactive gathering in MENA will bring together thousands of entrepreneurs, investors, tech and media enthusiasts together as well as music leaders, record labels, producers and artists at a 3-day event...

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Pulsar New Starter: Vaishnavi Ravichander

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In our latest blog, meet Vaishnavi Ravichander. Learn more about part of our sales team. Get to know this interesting character a little more below: Tell us, what have you been up until now? I was working at a retail tech start up dealing with brands in the UK. I’m a people’s person so I’ve always loved to work in an environment where I get to interact with different people and before that, I was a lawyer. I moved to London about 3 years ago and decided to switch paths and get into business development. What’s been the most interesting job you’ve had before you found a career at Pulsar? Practicing law in India! Finally, when you take over the...

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Agency Aces: Using Insights to Build Great Creative for Commemorative Days

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Digging into the world of advertising, Kyle looks at what insights creatives are using to birth original concepts that build affinity between brands and people. Happy St. Patrick’s Day, the only day of the year where not only is it acceptable to be tipsy before 7pm, it’s encouraged. Now that we’ve addressed the alcoholic elephant in the room, we can shift our attention towards the insights behind commemorative days like St. Paddy’s. The type of insights that provide creative work with not only a great starting point, but a clear direction to follow. The same insights that create that shimmering lure, as brands connect ideas with various audiences.   St. Patrick’s Day: Guinness Insight – Finding time for a casual drink...

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Pulsar New Starter: Martyna Olejniczak

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In our latest blog, meet Martyna Olejniczak.  Learn more about this chocolate enthusiast and Dirty Dancing fan below as she joins us as the newest member of the Pulsar family, and forms part of our inside sales team. Get to know this interesting character a little more below:   Tell us, what have you been up until now? I was an estate agent. Driving people around in my mini chatting about British weather and their lives, trying to convince them that the house I’m showing is exactly what they need. When they bought enough houses from me, I decided to take myself on holiday and quit. Went to Cambodia, Thailand, some pretty amazing places. And here I am, back to reality....

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Catch Pulsar at ARF 2017 in the Big Apple

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Insight changes everything, and that’s why the ARF Annual Conference (aka Re!Think) will be our next destination, as we find ourselves among the world’s insights, analytics and marketing leaders. The event will be sure to provide a healthy dose of discovery, networking and inspiration into different business realms. Gain first hand access to carefully curated and original research — these actionable truths will meet past, present and future challenges.   Taking place on the 20th and 21st of March at the New York Hilton Midtown, Pulsar will join some of the most innovative business minds from across the globe. Companies from different sectors will all come together under one roof, discussing what’s become the key to finding these business opportunities through...

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Catch Pulsar at SXSW, 10 March 2017

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Taking place from the 10th to the 16th March in Austin, Texas. Pulsar will join some of the brightest business minds from across the globe as tech experts, all come together under one roof to discuss everything from developments in the United States, to innovative new ideas in the international technological ecosystem. Like Pulsar, SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.     The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Pulsar helps industries in entertainment, culture, and technology, find insight into...

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