News

Join us at the Great CRM Pub Quiz!

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  On Thursday 11th May, Eilidh Macdonald, Head of Agencies at Pulsar, takes to the stage at The Great CRM Pub Quiz, presented by The Drum’s independent agency of the year, Intermarketing Agency. Joining thought leaders from Sainsbury’s, NSPCC and DMA, Eilidh will be discussing questions posed by Intermarketing Group Managing Partner, Steve Sowden.     The questions will address key issues such as: “Is Big Data still delivering Big? Or should marketers start swapping their big data telescope for a smart data microscope? Do we have an emperor’s new clothes mentality about embracing new channels for the sake of it? Or are too many marketers stuck in a traditional CRM rut?” Book your place here See you there!


Brand Dig: The Brands that are Celebrating Diversity by Unifying through Love

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. In this week’s post, marketer Kyle looks at how brands are supporting a different kind of love – the love of difference. With the recent protests, scandals, right wing politics, racial tensions, war… what the world needs now more than ever is to stand united. That’s easier said than done, considering that in a modern-day era, we have so many philosophies that often divide society in half (cough Brexit, cough Trump). It’s a gamble for a brand to pick a side that not only stays true to their values but doesn’t alienate opposing beliefs. Maybe that is the...

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Event: Catch Pulsar at the STEP Conference 2017

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Taking place on the 5th and 6th of April at the Dubai International Marine Club, Pulsar will join some of world’s brightest and most creative minds from across the globe as the latest innovations from the Middle Eastern and North African region are showcased at STEP conference 2017. Since the event started in 2013, STEP has grown exponentially from 300 to more than 4000 attendees in 2016 alone, the conference has moved from being specifically technology-centric, to become one of the world’s foremost gatherings for technology, digital and entertainment industries. The largest interactive gathering in MENA will bring together thousands of entrepreneurs, investors, tech and media enthusiasts together as well as music leaders, record labels, producers and artists at a 3-day event...

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Agency Aces: Using Insights to Build Great Creative for Commemorative Days

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Digging into the world of advertising, Kyle looks at what insights creatives are using to birth original concepts that build affinity between brands and people. Happy St. Patrick’s Day, the only day of the year where not only is it acceptable to be tipsy before 7pm, it’s encouraged. Now that we’ve addressed the alcoholic elephant in the room, we can shift our attention towards the insights behind commemorative days like St. Paddy’s. The type of insights that provide creative work with not only a great starting point, but a clear direction to follow. The same insights that create that shimmering lure, as brands connect ideas with various audiences.   St. Patrick’s Day: Guinness Insight – Finding time for a casual drink...

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Catch Pulsar at ARF 2017 in the Big Apple

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Insight changes everything, and that’s why the ARF Annual Conference (aka Re!Think) will be our next destination, as we find ourselves among the world’s insights, analytics and marketing leaders. The event will be sure to provide a healthy dose of discovery, networking and inspiration into different business realms. Gain first hand access to carefully curated and original research — these actionable truths will meet past, present and future challenges.   Taking place on the 20th and 21st of March at the New York Hilton Midtown, Pulsar will join some of the most innovative business minds from across the globe. Companies from different sectors will all come together under one roof, discussing what’s become the key to finding these business opportunities through...

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Catch Pulsar at SXSW, 10 March 2017

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Taking place from the 10th to the 16th March in Austin, Texas. Pulsar will join some of the brightest business minds from across the globe as tech experts, all come together under one roof to discuss everything from developments in the United States, to innovative new ideas in the international technological ecosystem. Like Pulsar, SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.     The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Pulsar helps industries in entertainment, culture, and technology, find insight into...

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Pulsar helps Pharma join the Online Conversation about P.A.D.

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Pulsar works with many pharma companies, including AbbVie, AstraZeneca, GSK, and Ogilvy Healthworld, to name but a few. In this blog post, we wanted to give you an example of what kind of insights we can dig out from data for the pharma industry, using an example from one of the many researches we’ve set up around therapeutic areas: Peripheral Arterial Disease (P.A.D.), a disease that restricts blood supply to leg muscles. Here’s what we found.   Peripheral Arterial discussion is currently largely dominated by professional health publications and medical research centres. Patients are not hugely involved in the online discussion, and there is little awareness of P.A.D. beyond the medical sphere, due to it being in a relatively early stage of research and...

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Event: Catch Pulsar at this year’s Prolific North Live Expo, Manchester

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Taking place at EventCity on Thursday 16th February, Pulsar will join some of the brightest business minds from across the UK as leading marketing, branding and experiential agencies, content and engagement specialists, advertising and PR firms, broadcasters, TV and film production companies, tech innovators, media suppliers all come together under one roof. Catch our brilliant Senior Development Manager Sophie Baker (@sophie121089) at the event and talk to her to find out how Pulsar can help your brand or brands tap into human insights that can inspire flawless strategy and original thinking. Besides Miss Baker being there of course, this event will feature several high profile speakers confirmed from huge brands such as Paddy Power, uSwitch, Microsoft, Virgin Trains, Everton Football Club, Sky,...

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Brand Dig: Dove, Air BnB and Ryanair Fight Against Incorrect Political Agendas

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. In this week’s post, researcher Harry looks at how brands are taking a moral stance against controversial politics.   Dove shows the absurdity of Trump’s lies   Rather than call them for what they really are – outrageous lies – one of the chief counselors to the newly inaugurated US president described his fibs as “alternative facts”. While it certainly adds another dimension to the 2016 word of year “post-truth”, it’s not quite as elegant as the latter euphemism. But before it disappeared from the headlines, one brand decided to have some fun with it. The beauty...

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Join Pulsar: Digital Marketing Executive

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How does brand engagement evolve over time? Which brand won the battle of the Christmas ad campaigns? Does social media move the needle on brand perceptions? Which of your digital marketing activities actually work? These are the types of questions we help creatives, marketers and planners answer. In the last six years, we’ve been the firm defining what social media research is and what it can deliver within insight, marketing and beyond. We are continually developing Pulsar to give us the smartest technology in the industry – such as audience analytics and algorithmic image recognition. Then we use these tools to gain powerful insights and solve our clients’ business problems – for brands, communications, innovation & strategy. We think this is...

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