Introducing The Public Emotions Framework

It’s the right time for MLB to go after a global audience

How AS Roma won at Football Twitter

Mourinho is losing the fans after his Pogba feud, according to social media

How Stuff Spreads: #FekirFriday spawned the sharing of schadenfreude on Football Twitter

Twitter Passion Report: how brands need to keep moving the goalposts to appeal to sports fans

How #MerciArsène replaced #WengerOut, and even exceeded #ThankYouSirAlex

Does It Give You Tingles or The Heebie-Jeebies? The Rise and Rise of ASMR