DIY Haircuts and the #NewNormal

As the apocalypse unfolds, we're making sure we don't go hairsterical


Millions of people have entered self-isolation, quarantine or lockdown around the world over the past few weeks.

One of the first collective worries? What to do with our relentlessly growing hair. Especially now that we spend 50% of our working life on video!

We’ve seen the conversation around haircuts more than double in size, as people come to terms with the fact that they might not get a chance to see their barbers, hairdressers and stylists anytime soon. 



What’s interesting about this trend is that, over the past few years, DIY and YouTube tutorials have taken over many beauty and personal care categories, from makeup to nail care.

But haircare in general, and haircuts in particular, had mostly resisted this amateurization: the consensus seemed to hold that a proper haircut only happens when another human, possibly a professional, was executing it. 

But might this wave of self-isolation change that?

Since mid-March, we observed a very sharp rise in people talking about just throwing in the towel and shaving their head or going for a buzzcut. This conversation has grown by 5x just over the past 10 days. 


While many of those mentions may be simply comments or jokes, there are quite a few people who seem to be getting ready to strike the hair problem at the root..

More trusting ones are relying on their partners’ skills and getting home haircuts. It’s going just as well as one would expect it to go…


While others are enlisting their kids…

Several others with a lot of time on their hands are talking about cutting their long hair into bangs, even with haircare professionals advising against…   

.. but is the #newnormal DIY revolution is pushing the boundaries of what haircuts people are considering. We’ve seen a growing interest in (or worry about) Mullets, while Mohawk/Fauxhawks seem to be out

Mullet vs fauxhawk trends coronavirus


That said, there are mobile barbers out there doing business even in hotspots like NYC, with masks and gloves for both barber and customer, lysol sprays and “no talking” rules.

View this post on Instagram

WORD ON THE STREET… “I have been getting my haircut by Rene for a year now and besides his great talent I love the idea of the at home service. I tend to work late hours and the barber shops are always closed. So I ventured onto Craigslist to see if there were any mobile barbers around or even existing. That’s how I came upon Rene. His haircut photos and references were all I needed to call. His rates were fair and totally convenient for me. Fast forward, pandemic and I wondered if this was a time for me to grow a long Afro and I called Rene. I asked if he was still working. I have been self isolating for 3 weeks no symptoms . I asked if he could come and we both agreed to wear masks and gloves. His clothing was sprayed with Lysol upon entry and I had a full purell mask and glove station waiting. There was no talking allowed and the haircut was done in a day and time as we live now. We covered all the precautions made available to us. He continued work and I got a fresh haircut. Thank you Rene for being open to the idea. Loyal customer Darryn” Tap in and book your appointment online today!!! Link also on BIO: Mention “CovidCutz” for 25% off your booking – offered for first time, new clients only. #pandemiccut #housecallbarberservice #pandemic_Cut #TravelingBarber #Covid_Cuts #CovidHairStyle #QuarantineCut #CovidCuts

A post shared by Rene Guemps (@reneofny1) on


Where next?

Mapping The #NewNormal

Finding beauty in social data: 2019 beauty trends, market research & analysis