Leading consumer psychologist Nisa Bayindir joins Pulsar
We’re excited to welcome to our team Nisa Bayindir, a leading consumer psychologist and strategist joining Pulsar as Executive Vice President of Behavioral Science, a newly created role.
Nisa will work closely with Pulsar CEO Francesco D’Orazio to integrate cutting-edge consumer behavior research methodologies right into Pulsar’s products and solutions.
“We’re on a journey to transform the way we understand society and culture with an increasingly integrated combination of artificial and human intelligence. Nisa is a terrific hire who brings a deep understanding of consumer behavior and solid experience with a range of qualitative and quantitative methodologies complementing our audience intelligence frameworks. Her disruptive mindset will help us develop our proposition in new directions and I couldn’t be more excited to share this new phase of the journey with her,” says Francesco.
“As technology continues to disrupt where and how consumers engage with brands and each other, researchers have to keep ahead of changing trends, evolving digital channels and nonlinear consumer journeys. Against this backdrop, it has never been more important to innovate how we track the pulse of digital consumer behavior. This is why I’m delighted to join Pulsar and be part of a team reshaping the future of online research and audience intelligence,” she says.