What are the differences between Volume, Visibility & Reach?

25th April 2016

Our excellent customer support team deal with clients' requests on a daily basis - this means they can easily identify reoccurring themes and issues. One of the most frequently asked questions is on understanding the way we measure data: "What are the differences between Volume, Visibility & Reach?" and "I don't understand engagement rate, what does it really mean?". 

We thought it'd be good to clarify theses terms in a couple simple infographics, see below:

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