Pulsar takes Spotify’s “social media marketing to the next level”

Sound Stream, an article published in Research Live, explores how music streaming service Spotify is using data insight to drive its expansion. Matt Utterly, VP of consumer insights at Spotify, talks about how they use Pulsar and Affinio to discover in-depth audience insight and take "social media marketing to the next level".

Spotify aims to target consumers based on their moods, as these different states are largely reflected in listeners' music choices. If Spotify is able to identify consumer mood states, it has the potential use this as a very powerful tool.

You can read in full how Spotify are using data to drive expansion in the Research Live article here (note: login required, registration is free).

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